About Us

The Chapultepec Group is a full service Latina-owned agency providing Latino cultural insights, marketing services, event production, C-suite and content development services to the private sector and non-profit organizations. Our specific expertise is two-fold: helping non-profit organizations build capacity and working with both commercial and non-profit enterprises to build enduring relationships with the Latinx and Hispanic community to achieve their goals for community service, sales, and outreach. We understand the importance of culture - within corporate organizations and in community - and provide the experience, knowledge and capacity to build strong partnerships and brand association.

Our History
The Chapultepec Group was founded in 2004 to provide Latino/Hispanic cultural consulting services to the Walt Disney Company for their Disney Junior pre-school programming. Since then, TCG has advised on several "tent pole" Disney shows and expanded capacity to include social media strategy and marketing, cultural and arts event development and production, community outreach and C-suite services for the non-profit sector. Our clients include major players in Hollywood and the entertainment and consumer retail sectors, tech start-ups, non-profit organizations and professional corporations. 

Our Team

Picture
Dia De Los Muertos Concert, Co-Production with the San Francisco Symphony
Picture
Marcela and Claudia on set at Churubusco Studios, Mexico City
Marcela Davison Avilés - Founder and Executive Producer - With degrees from Harvard
(H-1980) and Stanford Law (J.D. 1984) our Chief Jefa and Storyteller is a product of the American dream. The daughter of Mexican immigrants, Marcela was born in the Mexican-American border town of Nogales. She received a bachelor's degree, cum laude, in Fine Arts with a concentration in the history and philosophy of film. Ms. Avilés has a twenty-five year successful track record as CEO, Executive Director, and Executive Producer and consultant to the arts and entertainment sector. Her direct and recent experience includes acting as the lead cultural marketing and content consultant to the Walt Disney Company and Pixar Studios on their tent-pole Latino development, as well as presenting and producing visionary programming for diverse communities to drive consumer engagement and attendance. 

As a first generation Mexican-American and Latina community leader Marcela also brings direct knowledge and experience to creating audience and community engagement tactics and strategy to build brand association and value within diverse communities for both non-profit organizations and private companies.  And although Marcela was not born in a trunk, she thinks she was, and has a vintage steamer trunk in her den to prove it.  This capacity to dream has been utilized by high level creatives, community arts organizations, Fortune 100 companies and 99%’ers alike. 

​Claudia Puig - Consulting Advisory - Claudia is the president of the Los Angeles Film Critics Association and a longtime critic on NPR’s Film Week. She teaches a college class on Diversity in the Media and is in demand in as a moderator and speaker on film-related panels. She is also program director for two film festivals, in Mendocino, CA and Chapel Hill, North Carolina. In addition, Claudia has a film consulting business specializing in cultural consulting. Previously, she was USA Today’s film critic for 15 years.  During that time, she also hosted The Screening Room video series and wrote film reviews and analytical articles about the film industry. Before that, she was a staff writer at the Los Angeles Times for 11 years covering city government, courts, the entertainment industry and Spanish language media. She has been a speechwriter and diversity consultant for the Academy of Motion Picture Arts and Sciences. A native Spanish speaker, Claudia has a B.A. in Communication Studies from UCLA and an M.A. in Communications Management from USC. She was recently featured in the Los Angeles Times as one of the 14 film critics making media more inclusive, in Indiewire as one of 20 Latin Americans making a different in American independent film, and is the winner of the Roger Ebert Award for Excellence in Film Criticism from the African-American Critics Association.